Wednesday, May 2, 2007

Play the Planet Green Game...

The challenge of global climate change requires us all to think beyond our traditional ways of doing business. At Starbucks we are passionate about contributing positively to communities and the environment. Our core business is coffee, an agricultural product that is grown in tropical regions around the globe. Climatic conditions strongly influence the yield and quality of annual coffee crops. We are working to better understand the risks and implications that climate change may have on our business, as well as identify how we can minimize our contribution to climate change.

When we look at the greenhouse gas emission associated with our operations, we are driven to take action in two major areas that make-up 99% of our emissions: energy used to operate our stores and the energy and emissions associated with roasting coffee. And while taking action on our own carbon footprint is our first step, we also realize we have a unique opportunity to leverage our size and reach to advocate for the need to take collaborative action.

Starbucks and Global Green USA collaborated on the Planet Green Game to educate the public about climate change through engaging and informative game play while encouraging individuals to become part of the solution in their own lives. The game also assists individuals - through simple tools and links - in advocating action by elected officials, business and community leaders.

Play the game...